Maximize Your Investment with Digital Marketing Due Diligence & Value Creation
Diligence and advisory services by proven marketing experts. Our team brings decades of operational experience with leading PE-backed, publicly-traded, and privately held companies.
We help your team uncover whether a prospect’s digital presence is defensible and identify how to unlock the upside post-close. Our goal is to help you and your teams maximize your investments, whether pre-LOI, post-LOI, or after the deal is done. Our work can also help strengthen your underwriting cases.
28
Years of Digital Experience
40+
Diligence Projects Completed
100
NPS from PE Firms since 2023
We’ve earned the trust of leading firms.
Eyeful has been an invaluable partner for our portfolio companies, delivering high-quality work with flexibility and reliability every time.
Their ability to adapt to our needs and consistently meet our expectations makes them a trusted resource in driving growth.
— David Badler, Head of Susquehanna Portfolio Value Creation
Broad industry experience to support your initiatives
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Retail & eCommerce
Brick and mortar, DTC, and omnichannel for B2C and B2B
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SaaS
Lead generation and online transactions for B2B solutions at various price points
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Service Businesses
Lead generation, with a particular emphasis on PE-backed rollups
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CPG
Consumer packaged goods driven via retail media networks and direct to consumer
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Restaurants
Wholly-owned or franchise-based multi-location restaurants driving online ordering
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Travel & Events
Ticket sales for cruises, sporting events, concerts, and more, including high-value transactions
Making investment decisions with limited marketing data is frustrating.
Prospective companies may share only the data they want you to see, especially pre-LOI
Marketing tools that provide additional insight can be expensive or time-consuming to use
Your team has a great understanding of growth assumptions & financial models, but doesn’t have the level of experience required to truly understand the upside and risk associated with a prospect’s digital marketing
Marketing and CAC can be significant drivers of the appropriate bid to make, especially in a competitive situation
Our digital marketing experts are here to serve you
Quick turnaround times
We understand the tight timelines associated with diligence projects, especially during the bidding period.
Reports can be provided in as little as 5 business days. In addition, our focus is to minimize the burden to the firm and prospective company.
Experienced operators & marketers
Unlike traditional consultants, our team is comprised of former in-house and agency leaders with deep operational experience.
Our team has run campaigns and understands best practices across leading marketing platforms from the inside out.
Actionable & affordable
We know that investors are often more focused on immediate results than long-term strategy.
Our goal is to meet you where you are, and to provide actionable solutions at prices that are more reasonable than the big 4.
We love our client partners.
We are proud to have earned the trust of private equity partners, operating advisors, associates, and leaders from their portfolio companies.
Faton Gjuka, Operating Partner
“Working with Eyeful has been a game-changer. Their creativity, strategic yet nimble approach, and attention to detail have consistently delivered exceptional results. They truly feel like an extension of our team.”
Barron Fletcher, Partner
“Highly experienced, talented, high-energy team that hits their marks on quality deliverables on time.”
Thomas G, CMO at Private Equity Backed Company
“I've loved working with my Eyeful team. Knowledgeable, experienced, and all around good people. It's truly fun to work with them, and they deliver fantastic results. I could not be happier!”
Comprehensive Solutions for Every Stage
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Due Diligence Report
From $15K
5-14 days for delivery
- Pre or post-LOI- Outside-in or using first-party data
- Covers SEM, SEO & other marketing channels as desired
- Focused on risk/upside or validation of projections
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Digital Marketing Audits
From $15K per channel
4-8 weeks for delivery
- Comprehensive deep dive analysis into marketing channels- Useful for determining bids or value creation post-acquisition
- SEO, SEM, Paid Social, and other marketing channels avaialble
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Value Creation Roadmaps
From $35K
6-8 weeks for delivery
- Pragmatic, actionable, and data-driven recommendations- Prioritized by value and effort (quick wins, major projects, fill-ins, hard slogs)
- Able to cover all marketing channels, website, messaging & more
Learn more about our advisory services and the industries we support
How Diligence & Audits Work
1
Schedule a call to align on the best service offering for your needs
Discuss the stage in the process, whether you have access to first-party data or the team, your required turnaround time, and goals. If you want to work with us, we’ll send you a standard agreement.
2
Provide us with a competitive list, CIM, or access to accounts. Everything is always confidential.
We work independently once and can go outside-in or inside-out based on your goals. Our goal is to minimize the burden for your team and the prospective company.
3
We complete the analysis & present it to you
We complete the work in either Google Docs or Slides and share that with your team. If it’s a project with a longer timeframe, we can also provide you with interim updates and highlight any major risks we identify, if any.
We believe digital marketing should be pragmatic and productive.
In addition to providing diligence support, our team can help create value through sophisticated digital marketing management in paid search, SEO, paid social, retail media and more.
Our team understands how to work with both portfolio companies and their private equity counterparts to deliver the results both expect.
Digital marketing is powered by our sister company - Eyeful Media - one of Adweek’s fastest growing agencies, a three time Inc. 5000 winner and one of Inc.’s Best in Business award winners for our commitment to service.