Digital Marketing Advisory Services

Pre-investment audits that assess the digital marketing capabilities of target companies, identifying strengths, weaknesses, and missed opportunities. Focused on identifying risk and upside.

• Why: Help firms evaluate their target’s online presence, marketing performance, and digital growth potential by providing early-stage screening to determine if a company’s digital footprint aligns with growth expectations

• What: A review of a target company’s digital marketing strategy, primarily focused on paid search and SEO, with the ability to add paid social or other channels

• When: Deal Sourcing & Screening (Pre or post-LOI)

Whether a prospect has provided you with forecasted leads from digital marketing or you’re building your own model, it can be helpful to validate the information using data from search platforms or analytics. We can help your team with validation or building a new model based on your target metrics.

Why: Confirm growth models and assumptions to help ensure you are confident in your bid

What: Review lead or sales models presented by your prospect and use data to validate or dispute assumptions (ex: leverage impression share). Alternatively, forecast leads based on current volume and apply different CPA/CPL thresholds to identify growth opportunity

When: Pre or post-LOI

While our diligence reports uncover opportunities for upside and highlight any potential risk, our digital marketing audits go a layer deeper. These can be done as part of the diligence process, especially if a business is highly dependent on a specific channel, post-LOI, or close so that you can begin to create value quickly.

• Why: To help create a roadmap of what needs to be done in order to successfully scale a marketing channel & create value

• What: Deep audits of one or more specific channels, such as SEO or SEM

• When: Anytime, but generally post LOI or close

Identify untapped opportunities across digital channels and how scaling these efforts through a Value Creation Roadmap could estimate the potential upside if digital marketing is optimized and impact future revenue

• Why: By identifying growth levers in a company’s digital strategy, Eyeful Advisors can help firms understand expected future performance and maximize ROI

• What: A growth roadmap outlining specific digital strategies (e.g., SEO, paid media, content marketing) and their potential ROI with a model validation or creation

• When: Initial Evaluation

Compare the target company’s digital performance against competitors to assess its standing in the market to understand competitive positioning and areas where the target might outperform or fall short

• Why: Gauge the competitive landscape and assess whether the company has the potential to outpace rivals post-acquisition

• What: Detailed digital market and competitor benchmarking that provides insights into how well a target company is performing in its market relative to competitors in terms of traffic, conversion rates, and online visibility

• When: Deal Sourcing & Screening, Initial Evaluation